© 2019 Audrey Levy all rights reserved

Cardboard Packaging

Introduction to Industrial Design

This project will always hold special significance to me. My road to Industrial Design was a zig zagging dance harried with creative uncertainty and self-discovery. Truly, I stumbled upon the School of Design half way through my sophomore year.

On a whim, I postponed my intended application to business school to take the entry level design course offered that quarter. Although I could not have comprehended at the time where the choice would lead me, the experiences I had with faculty and the research I unearthed about the field were enough to seduce me into tossing aside the two years of Business School prerequisite courses I had waded through and instead pursue a career in design.

This project was the only one focused on Industrial Design in the introductory course. As I worked through sketches and physical ideation prototypes, I found an overwhelming sense of satisfaction at bringing my 2-dimensional ideas into the tangible world. I have always loved to draw and to paint, all the while assuming that these would remain side passions, second to whatever my eventual vocation would entail. It was a revelation to discover a field in which these skills could add value to my work. So I suppose it was a folded sheet of cardboard that set me on a new life path. I am very excited to see where it leads.

PROJECT DETAILS

Individual project

3 weeks, Spring 2016

Prompt + Ideation

The challenge was to create a cardboard container for juice glasses without the use of adhesive materials. The full web had to fit within an 18 in x 26 in sheet of e-flute cardboard.

The shapes and sketches that I decided to pursue used mostly simple, geometric shapes. I did not want to hide the fact that the packaging was made of cardboard. Experiments with the cutting of edges and folding of sides had shown me that the exposed edges of cut cardboard added an element of visual interest specific to the material and the direction of the flutes lent itself to folded and slotted creases. 

Prototypes

Through prototyping, I was able to see what worked and what did not. This original concept based on triangular shapes looked interesting on the page, but turned out to be too flimsy for realistic use when tested. 

I then began to explore a new direction based on elongated diamond-like shapes. The stabilizing push points at the end added structure to the design and also allowed for a potential customer to easily interact with the product before purchase. 

The design was clearly stronger with two tabs on the top and bottom of each holder rather than at one corner. I found that the point of closure received stress from the load of the three juice glasses when carried. 

Final Form

The final design built upon the past iterations by strengthening key structural points and perfecting geometry.