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Pizza Collection

Williams Sonoma

Influenced by primitive tool silhouettes while staying true to the Williams Sonoma language, these eleven items assist home chefs in all steps of their pizza-making endeavors, from preparing the perfect dough to serving hungry guests a piping hot slice. Whether you are baking in a standard kitchen or an outdoor brick oven, the collection can support the scale and durability required of the task. 

From the beginning, a central objective was advocating for healthy, natural materials. The collection relies on sustainably sourced olivewood finished with mineral oil, stainless steel, and recycled clay for tactile objects built to be passed on to the next generation.

MY ROLE

Project lead

Research + positioning

Initial concepts to final tooling

All 3D + final specs

Factory communication

TEAM

Karl Ludeman: Head Design Manager

Cody Proksa: Industrial Designer

PROJECT DURATION

Kickoff: November 2020

Launch: Summer 2022 

PHOTO

WSI Creative Team

Emily Nigro

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