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Pizza Collection
Williams Sonoma
Influenced by primitive tool silhouettes while staying true to the Williams Sonoma language, these eleven items assist home chefs in all steps of their pizza-making endeavors, from preparing the perfect dough to serving hungry guests a piping hot slice. Whether you are baking in a standard kitchen or an outdoor brick oven, the collection can support the scale and durability required of the task.
From the beginning, a central objective was advocating for healthy, natural materials. The collection relies on sustainably sourced olivewood finished with mineral oil, stainless steel, and recycled clay for tactile objects built to be passed on to the next generation.
MY ROLE
Project lead
Research + positioning
Initial concepts to final tooling
All 3D + final specs
Factory communication
TEAM
Karl Ludeman: Head Design Manager
Cody Proksa: Industrial Designer
PROJECT DURATION
Kickoff: November 2020
Launch: Summer 2022
PHOTO
WSI Creative Team


















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